The Case for BET Nightly News and Black Media in General

We messed up. When we err, we need to admit it and move to correct the wrong. Black folks have been complaining about BET programming for ages when, in actuality, they’ve been checking it out on the “down low.”

Listening to the negativity over the years, even I was shocked to find out there were so many closet watchers secretly hooked on BET Nightly News. I’ve gotten calls and emails from people all over the country upset about BET’s decision to cancel the program. Many of them say that BET is their only real connection to the Black community, and, for many organizations it is often the only TV coverage they receive.

It’s not just the over 40 crew tuning in each night for an update on what’s happening in Black America, young people of all nationalities are aware of current events in the Black world thanks to BET Nightly News.

After constant criticism of BET programming, the Black community was incensed when Robert Johnson made a savvy business move and sold the company to Viacom. As many people predicted, the nightly newscast hit the chopping block.

If we do not want all of Black media to fold or get sucked up by mainstream conglomerates, we must recognize that news is a product governed by the laws of supply and demand. The more we watch our own news, read and subscribe to our print publications and praise the work, the more that business can flourish.

Since slavery Black publications have been consistent advocates in our community and are still the first people called when there’s a problem. Unless it’s celebrity driven or blood ridden, mainstream press does not address our issues until there’s sufficient buzz created in the Black press.

For example, recently several stories appeared in the Black press about the lack of concern for missing Black women. Those stories resulted in coverage in mainstream media including USA Today. And, no one can deny the impact George Curry’s article on Kemba Smith had on her case and the criminal justice system as a whole.

For those of you who believe Black media has out-lived its usefulness, Richard Prince’s Journal-isms recently reported that The New York Times Co. is starting a Black newspaper in Gainesville, Fla. I’m not mad at the New York Times for their efforts to increase revenue by targeting the Black market; I’m sad that we do not recognize our own value and repeatedly take our struggling media institutions for granted.

There are Black publications – like the 100 year-old Chicago Defender – that have served as the voice of the community for years. Among those already in Florida are the Broward Times, Weekly Challenger, Westside Gazette, and Jacksonville Advocate; why would New York Times start their own Black newspaper in Florida?

Here’s a clue. Katherine Stapp of Inter Press Service recently reported that the first nationwide assessment of foreign-language and other ethnic media found that ethnic radio, television and newspapers in the United States now reach 64 million people. However, the article adds, Sandy Close of New California Media says “only three to four percent of the 145 billion dollars spent on U.S. advertising goes to ethnic media.” With these figures we can expect to see more profit-oriented mainstream publishers setting up shop to get a piece of the lucrative “ethnic” market.

One might mention the quality factor. It is true that budget limitations prevent Black media from providing the glitz and glamour comparable to that of mainstream press. Don’t criticize, take action.

Start by subscribing to a Black publication today. If your cable station does not offer TV One or the Black Family Channel, make a request to your cable provider. If they don’t respond, this is your opportunity to complain. For those of you with, or in charge of advertising budgets, make sure Black media is a major line item in your campaign. We need to be proactive, not reactive.

What if public relations professionals would not service Black media if a client only spent adverting dollars with mainstream? What if, instead of refusing interviews with Black press, publicists granted exclusives to Black media for A-list clients? Imagine the impact if Will & Jada, Denzel, Halle, Jamie, Usher, Nelson, and Rev. Al only spoke with Black Media. Blacks are a driving force internationally, leveraging our power for just one week would position Black media across the globe. It’s time for Black America to put up or shut up.

As the end nears for BET Nightly News I urge you to stop complaining and take a minute to plead the case for the newscast. If you would like to see BET continue to provide their excellent coverage of Black news and events send a note to BET explaining why it is important to keep the show on the air. Email, fax, or send your message in a bottle, but let them know that we do support the work that BET is doing for the community. For those who don’t watch the newscast, stand up for those who do.

The “look what they did to us now” approach is ineffective in the new millennium. It’s time for Black folks to come out the closet and demonstrate a little “Black Pride.”

Will You Outsource Your Web Application Development or Not?

Even with the emergence of mobile, web applications continue to be popular and in demand among businesses locally or abroad. The applications may be a software or web-based tool and both play critical roles in the business world. The ability to provide seamless link between different channels of communication and interaction to the business environment and outside, web application development becomes a necessity.

To be or not to be, outsourcing the development of web-based applications can provide powerful benefits and advantages to businesses. But before delving deep into this subject matter, it is important to understand who exactly requires these application developments. Smartly using applications can provide beneficial returns to the performance of B2B and B2C sites. For the past decades or so, Filipino web application development experts are highly in demand for providing high-quality working opportunities and an adequate amount of money generation.

So why outsource the development web application solutions? The global growth in competition and demand for even more advanced technologies are becoming more and more intense. Companies who want to be competitive and shine in their market are racing to meet current trends to satisfy their customer base. And in their bid to keep up with the evolving market conditions, outsourcing their web application development can offer tremendous help. Among other reasons, outsourcing would allow the company to -

Focus on new strategies and products. As market demands change, there is little time left to implement new strategies to play catch up. Engaging in development tasks can be a little demanding of time and resources that what they could otherwise use to invest to improve their competitive edge might lag behind. If outsourced to a service provider, companies can now focus on the business liabilities. There is also access to expertise that they lack internally, hence maximising their investments in outsourcing web application development projects.

Reduce Cost. Outsourcing is sought after by companies due to the savings in time and cost that it can give. The process of producing new application software or web application can be costly if done in-house. There is also the issue of setting up an internal development department that could be both challenging and all too consuming of money, time and other available resources. Outsourcing the project or work to a vendor not only allows your company to produce the product quickly to the market, you are also liberated from attending to the complexities of setting up a new department, namely hiring space, employment and training costs, among other expenses.

Access to Best Resources. Competition is tough in the outsourcing domain that in order to retain clients and ensure long-term contracts with a customer, third party outsourcing firm recruit and acquire the best talents with adequate expertise and experience to meet the demanding business and technological challenges. If you are only starting to build your in-house web application development talent force, you might already be too late if you need to meet demands in the market quickly.

Other value-added benefits of outsourcing include increased productivity and having a dedicated team of resources. For the former, outsourcing will allow you to concentrate on more important functions of your business. When you divide your available time and resources to implement and perform all core and non-core functions of your business, you will soon realise you are already spending a lot of these intangible resources to non-performing business benefits.

With a dedicated team who will work for your projects that outsourcing allows, the risk attached to the development and management of application development has been reduced. It is the outsourcing partner who becomes accountable and responsible to meet the timely delivery of the service.

So even with these few benefits and back to our question. The immediate and resounding answer is yes! Outsourcing your web application development project or business to a third party do make sense in this hyper-competitive business environment.

Making Money Online: 4 Vital Tips That Are Crucial to Whether You Succeed or Lose

Online marketing opportunities are the rave of the moment. Many people are on the lookout for Internet marketing courses that can teach them how to make money online. Inasmuch as this is important, it is essential that you develop the right mindset and a winning mentality if you really want to succeed in your online adventures. Here are 4 vital tips that are crucial to whether you succeed or lose.

Rome was Not Built in a Day

There is a lot of hype surrounding how to make money online. People undergo Internet marketing training for only a few days and expect to become millionaires within the month. It does not work like that. The early periods of trying to make money online are always tough and torturous because you are learning the ropes and getting used to the whole scenario.

Mistakes would always be made. But key lessons can be learnt. The Internet offers a lucrative opportunity for everyone to earn money. It is responsible for churning out the most millionaires of this century. These millionaires would be the first to tell you that their online empires were not built in a day.

Lean to Your Strengths

Do not jump into online marketing opportunities because of the money. Every time money is a stimulant to your success you lose. When things do not go your way, you can lose interest. If you have to stuff you really do not enjoy, you struggle and easily burn out. In order to avoid all this, understand what you are good at and lean towards your strengths or skills. There is nothing better than making money from something that you are passionate about or that comes easy to you.

Multiple Streams are Important

Some Internet marketing courses show you only one particular way of making money online. There is nothing wrong with this. However, once you get a hang of it, try to also work at 2 or 3 other online businesses. There will always be bad days or periods where nothing just seems to be working for you. This is the time where you fall back on alternative means of online income. This tip comes in handy for people who want to make a full-time income from the Internet.

Learn and Execute

Never allow your Internet marketing training waste away. Whatever methods that you learn about how to make money online, ensure that you put them to good use. The money that you pay for a course or training does not make you money. It is what you learn and put into action that does. In addition, things change at a dizzying pace on the Net. What could be the norm today could be in the bin tomorrow, so you need to be on top of your game and learn and execute what you gather at every point in time.

Weight Loss Tips – Are You Living A Healthy Lifestyle?

In our world there lives a strong fast and convenience food culture and obesity is commonplace. There has never been any other time where the phrase “healthy lifestyle” has been used so frequently. however one persons idea of what constitutes a healthy lifestyle can be quite different to someone else’s. We are all different with varying body shapes and medical histories, there can be no one definitive healthy lifestyle.

Generally a person who does not smoke at all or drink too much, has varied and sensible eating habits, takes regular exercise and is not classed as too much under or overweight can be classed as having a healthy lifestyle. You may be looking at that list and thinking that hardly any of those things describe you or your lifestyle, but do not panic as it is never too late to improve your lifestyle and become healthier.

Whatever place you are starting from and no matter how unhealthy you believe your lifestyle is, you can start to improve it by taking a few basic steps. The important thing is that you are honest about your lifestyle, recognise the need for change and crucially start taking action (no matter how small) to improve your lifestyle. This is not something that can or should be done overnight, too many drastic changes all at once will be impossible to maintain and will leave you feeling defeated and frustrated. Improving your lifestyle and then maintaining it should always be a work in progress, something you live by day after day. If you feel too daunted or overwhelmed then you will simply never get started, remember that any journey always starts with a single step. Also beware of the dream killer known as procrastination which lurks behind every good intention. I’ll do something about my lifestyle when I’m 40, I’ll cut back in the new year or I will start exercising when I have more time. There is never a better time to do something than today.

Here are a few simple things you could start doing now: -

Turn off the TV and go for a brisk walk.

Cut back on the fried food and takeaways.

Eat more fresh fruit and vegetables.

Reduce the portion size of your meals.

Go for a swim or a bike ride.

Drink less alcohol and more water.

Gradually reduce the number of cigarettes you smoke.

Walk to work more often, or park further away from the office.

Go for a brisk stroll during your lunch hour.

Take up a new hobby that involves physical activity.

Cut out a few of your salty and sweet snacks.

Set the alarm half and hour earlier and go for a walk or jog.

Stop eating when you feel full, not bloated.

Play sports with family or friends.

Incorporating a handful of small changes on a daily basis will add up to make a huge difference with your lifestyle. Start thinking more healthy, start doing more healthy things and you will soon have a healthier lifestyle